Internet dating industry

Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.

The report projects the industry to add about a hundred companies per year over the next four years.

Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

5% of Americans who are in a marriage or committed relationship say they met their significant other online.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.One factor behind the substantial growth among younger adults is their use of mobile dating apps.About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.

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